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Mojo Media Labs
Four steps to better buyer personas
By Jody Pellerin, Tuesday, March 10, 2015 04:00 AM
Every business needs strong buyer personas. It’s how you know you’re addressing your audience correctly by having a clear picture of who now, or in the future, will likely buy your products or services. You’ve done it right. Your personas reflect who your customers are, what they’re trying to accomplish by buying (hopefully, your) products […]

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