Well, it’s November and 2015 will be here before you know it. If you haven’t started creating your 2015 plan and budget, you’d better get a move on!
As you prepare your 2015 budget, you may want to take in to account the following:
Tradeshows, and to a lesser extent, conferences have fallen out of vogue with a lot of industries. There are a few things to consider when you plan and determine which events to invest in.
Have you gotten a positive return from the event in the past? If the answer is yes, chances are it’s still worth the investment.
Is the event a good opportunity to network and to make new, important contacts in your industry? You may not get direct sales, but have you developed partnerships or fostered relationships that have benefited the company?
Will you be conspicuous in your absence? There are some conferences that are important to particular industries. If your customers are going to be there; if your competitors are going to be there; if thought leaders of the industry are going to be there; you should be there.
PPC advertising can be a costly venture. Done improperly, it can be like dumping money down a hole. Done properly and thoughtfully, PPC can be an incredibly powerful tool that can drive revenue. The key is you have to budget appropriately and have a carefully thought out bidding and keyword strategy (tip: if you need help with this you can call me).
This one can be a big bucket. It should include:
Content – if you struggle to get enough high quality content for your site(s) you may need to budget for hiring someone to do this for you. Even if your people are writing content, you may still need someone to edit and proof it.
Graphic design – good graphical elements on a site can make all the difference in the world on how that site performs. A good designer, one who understands the psychology of inbound, can be invaluable and well worth the investment.
Development – programming of a site is important. Getting someone to build out pages exactly the way they should look can make the difference between pages that convert and those that don’t. If you need a programmer for marketing, don’t skimp. You get what you pay for.
Gifts for prospects are a bit “old school” but done properly, it can leave a favorable impression on clients and prospects. The key is to follow the prospects’ rules about gifts from potential vendors and providing something of value.
Are you doing any contests in 2015? They can work well for social promotion and product launches. Do you need a company to manage the contest for you? Don’t forget to budget for it.
Website Redesigns and Augmentation
If you’re going to revamp your website, there’s a good chance that even if you do it yourself it’s going to cost you. Templates and website tools are money well spent if they help you to speed up your development and launch.
Do you have marketing tools that you rely on? If you’ve got Hubspot, do you need to upgrade? Have you added more contacts than your current plan allows for? If so, you need budget for this. There are a lot of incredibly useful tools that you can use to improve your marketing efficiency and reach, just be sure to include them in your budget.
If you need guidance planning for 2015, we’d love to help. All you have to do is contact us. Best wishes for your planning and a prosperous 2015!