Understanding SEO Techniques and Return on Marketing Investment
It may be hard to conceptualize in terms of return on marketing investment why your website should be search engine optimized. But truth of the matter is that implementing the proper SEO techniqes to optimize your website is important for three main reasons - all which have return on marketing investment as the bottom line. But before I go there, let me explain the difference between how people view websites and search engines view websites.
The Difference Between People and Search Engines
It’s important to understand that search engines (such as Google, Yahoo, and Bing) read webpages differently than people do. People view websites in terms of their visual aspects, but search engines view websites based on the text and code. For example, while people view pictures as graphics, websites view pictures as code. You need to implement SEO techniques so that the search engine can read what the picture is and find you relevant for that description.
Why Proper SEO Techniques Improves Your Search Rankings
People Search Online. Did you know that 95% of search traffic comes from the first page of search engine results? Meaning if you’re not on the first page of search results then you’re probably losing a high percentage of return on marketing investment. It’s important that your SEO techniques are in line with search engine algorithms because even with exceptional content people won't be able to find you online if search engines don't find you relevant. Ways search engines rank you is on your on page SEO and off page SEO strategy.
Think about it. What do you do whenever you want to learn something about a topic? You go online. So although you may use print or media ads, you’re largest opportunity to reach your target audience and generate a return on marketing investment will be online through the right SEO techniques.
Ability to Target Your Audience Online. With the proper SEO techniques in place, your strategy can target your audience. Meaning you utilize the right analytics to their full capacity so you're learning what keywords your target audience search, what social networks they engage, and what offers that convert them into leads and customers.
Be Found Online. If your website isn’t search engine optimized through proper SEO techniques, there’s a good chance search engines aren't finding you relevant for your industry. If the search engine doesn’t recognize who you are, that means potential website visitors can’t find you online. You want people to be able to find your website organically (through a search engine) and not only through direct referrals. This generates a steady flow of new traffic and qualified leads.
SEO Techniques: Where to Start
What questions or concerns do you have about SEO techniques and return on marketing investment?
Leave a comment and let me know what your thoughts are. Better yet, let's meet in person. Request a presentation and let us show you how the right SEO techniques will drive your return on marketing investment.