SEO has changed a lot over the years. Many marketers these days aren’t sure what’s outdated, what’s important, what will actually move the needle and what’s simply wasted effort. Part of that is due to several SEO myths out there. Fortunately, we’ve been debunking several of them with a series of blog posts. This one will cover Myth #17: SEO and inbound marketing don’t mix. Once we’ve debunked that, we’ll show you how we embrace reality.
Au contraire, inbound marketing and SEO are inexorably linked. If you think of the former as a giant wheel, you can think of the latter as a spoke on that wheel.
Inbound is a holistic philosophy that focuses on efficiently turning strangers into people who want to — and should — do business with you. This encompasses a wide array of tactics and best practices, including content creation, conversion optimization, and leveraging social channels, among other facets.
SEO, in comparison, is a specific marketing tactic that focuses on improving a business’s visibility in — and traffic from — search engine results. Clearly, SEO can help you immensely with your inbound marketing. When we think about the four stages of the inbound methodology — Attract, Convert, Close, and Delight — SEO is especially relevant when it comes to that first stage: attracting the right people to your site.
How Mojo Embraces Reality
SEO is a huge part of what we do at Mojo Media Labs. Whether it’s a downloadable offer, landing page, blog post or other form of content, we create it with search engine optimization in mind. After all, while we provide value in everything that we do, we also strive to provide results. So in addition to keywords, we focus on relevant, quality content to boost SEO. In the end, inbound marketing is all about “bringing leads in,” not “going out for leads” like outbound marketing. It’s impossible to accomplish this without SEO.
SEO and marketing definitely mix — so consider this myth debunked. Be sure to stay tuned to our blog for more SEO tips and everything else related to inbound marketing.