SEO has changed a lot over the years. Many marketers these days aren’t sure what’s outdated, what’s important, what will actually move the needle and what’s simply wasted effort. Part of that is due to several SEO myths out there. Fortunately, we’ve been debunking several of them with a series of blog posts. This one will cover Myth #12: the more pages for your website, the better. Once we’ve debunked that, we’ll show you how our website embraces the reality.
Reality: The More Relevant, Quality Content on Your Website, The Better
Logically, you would think that the larger the footprint of your website, the better you would rank — but it’s simply not true.
First, not everything you publish gets indexed (and rightfully so).
Second, sometimes, pages get indexed, but don’t remain in the index.
And third, just because you have pages indexed doesn’t mean they will drive qualified traffic and leads.
Unfortunately, those who strive to have lots of pages on their website also tend to overlook the quality of that content — and realistically, it’s difficult to strive for both. The aim should be to publish what is most relevant. Have your content be at its best.
How Mojo Embraces Reality
One way we debunk this myth at Mojo Media Labs is through our blog. If you didn’t already know, each blog post on your website counts as a separate page. Many companies try to take advantage of this fact by focusing on quantity and churning out an enormous amount of low quality, irrelevant blog posts in hopes of boosting SEO. At Mojo, we focus on quality, not quantity.
As you may have noticed, we don’t post every single day. Instead, we focus on each blog having meaningful content and relevant thoughts and tools you can use in your inbound marketing every day. That can be anything from marketing techniques, such as how to use GIFs properly in marketing, to team leadership topics like the benefits of team familiarity. Sure, we could rehash topics that have been done time and time again by other agencies, but that wouldn’t align with two of our core values: Creativity and Passion.
In the end, having website pages that are relevant and high quality is more important than the number of website pages — so consider this myth debunked. Be sure to stay tuned to our blog for the next myth we tackle, Myth #13: for local SEO, I only need to list my company’s city, state, and/or country on my pages.