There is so much noise out in the world today. Words fly around so fast, Vision, Strategy, Tactics, Details, Objectives and on and on. It appears that each person has a different translation to these familiar but confusing terms. ROE puts all of this in perspective AND allows you to see where you fit. I have gone through the ROE 'methodology' over 1000 times and every time, every single time, I get the ah-ha moment. I hope you will too.
I need to stress something at this point, ROE is NOT a zen like state, a touchy feely abstract meditative state. It's very real and it's directly tied to your BOTTOM LINE, your ROI. The success equation is ROE/ROI.