The holidays are over and it’s time to get your online marketing strategy back on track. Leave those fitness resolutions at home—if you’re a business owner or marketer, the resolutions you need to focus on should be geared towards making Q1 and the rest of 2013.
With that in mind, here are our suggestions for online marketing resolutions you can make in 2013. Remember- if you don’t start now, you never will!
Blog More Frequently
We’ll expand this to say if you aren’t blogging, it’s critical to start, no matter what industry you’re in. Companies that blog 15 or more times a month get 5x more traffic on average than companies that do not blog. No matter where you are in your online conversions, if you have call to actions on your blog, that means 5x more leads. Blogging is no longer optional for businesses. As the world continues to convert to an online marketplace, blogging will become more crucial to online marketing.
Revisit Your Social Media Strategy
Social Media is the other half to a good blogging strategy, and the two form the basics of what we call The New SEO, which is a term we will discuss more as Google continues to make updates that favor social sharing and User Experience Optimization (UXO).
Here’s a couple of stats to keep in mind: In a HubSpot study, companies with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer. Traffic explodes once companies pass the 1000 follower milestone.
On Facebook, the story is the same: in the same study the average company saw a 185% increase in traffic after crossing 1,000 Facebook likes.
Growing your website traffic isn’t magic, it just takes social involvement. Social Media takes a time investment but packs a huge ROI punch when used effectively.
Create More Offers and Landing Pages
Landing pages are the lifeblood of conversions. Without a way for visitors to hand over their contact information, you will not convert. It’s a simple concept, but frequently overlooked, and research suggests the more quality landing pages and offers you have, the better. On average, companies see a 55% increase in leads when increasing landing pages from 10 to 15. That’s only 5 extra pages—and a huge potential increase in revenue. The trick is making sure your landing pages are built with the user in mind, and that means clever placement and a thought-out contact form.
Not to mention more landing pages means more website pages for Google to index. Remember that HubSpot study we mentioned? It turns out both B2B and B2C companies with 101 to 200 indexed pages generate 2.5x more leads than those with 50 or fewer pages.
Remember, there are always ways to you can improve your online marketing, and for every challenge we can help. If you want to grow your traffic and get the results talks about in this post, let us give you a personalized presentation and show you what the world of Inbound Marketing is all about, and how it can benefit your business.