If there is anything you should take away from this post is that in order to generate online leads, you will need to be found online. Simple as that. Hopefully you will have a better idea on once we are done explaining it here.
On and Off Page SEO for Generating Leads Online
Search engine optimization, or SEO, consists of the strategies that make a website more visible to its audience and thus generates more leads online. On page SEO strategies, for example, focuses on what a website owner can do within the content of his page (keywords, URL structure, headings) to increase his site's visibility. Studies show that on page strategies only minimally help a website's visibility (25%). In fact, these strategies are only the tip of the optimization iceberg. The majority of website optimization (75%),actually comes from off page optimization strategies.
What is Off Page SEO? I'll Tell You.
Off page SEO refers to what you do off the site to improve your website's SEO rankings. Link building and networking are some of the off page SEO strategies you can easily utilize to generate leads online.
Off Page SEO Strategies: Link Building
First, it should be noted that off page SEO strategies will not work unless a solid on page SEO strategy has already been established. This consists primarily of the content found on your site. Before you execute your off page SEO strategy, you must first ask yourself one important question: is the content on my webpage shareable? Will people find your information relevant enough to link it to their own website? If the answer is no, then you will want to begin building up quality content that your audience will find useful and engaging so it can generate leads online. If, however, you feel the content on your page is ready for the world to view and enjoy, then you are ready to start sharing your content. If you don't start generating leads online, you'll know your strategy needs some work.
Off Page SEO Strategies: Link Sharing
The most important part of your off page SEO strategy is link sharing. Link sharing is crucial because it brings traffic back to your website, creating a better visibility rating with search engines. There are many ways to share your content, but one of the most effective ways is through social media. Facebook and Twitter can be excellent mediums for sharing your content with the world. If the links you share are business related, posting on sites such as LinkedIn will also be a useful off page SEO strategy for you to utilize, especially if you share your content alongside answering a relevant question on a forum. To generate qualified leads online, you'll want to use the right analytics to see which social networks your target audiences uses.
Off Page SEO Strategies: Guest Blogging To Generate Leads Online
Many website owners realize the importance of utilizing off page SEO strategies in terms of increasing a site's search engine ranking. One more excellent strategy for boosting a website's visibility is through guest blogging. Whether you are the guest blogger or the blogging host, this off page SEO strategy is a proven method of increasing site visibility. Guest blogging is beneficial to both parties because of its potential to increase visibility for both authors: readers from one website will migrate over to the other to read the content while the readers of the host blog will be provided links for more of the guest author's content. Find a blogger (who isn't a competitor) who writes content relevant to what can be found on your blog and read their posts and the comments below. If the content is high quality, try to send them a message. They may or may not respond, but, like my dad always said: it's an automatic "no" if you don't ask.
Off page SEO strategies are some of the most effective tools available for website owners to use when increasing their rankings and generating leads online. These strategies not only help build your authority to search engines, but also places your content out there for the world to see. There are millions of websites out there, but utilizing the correct off page SEO strategies will help you and your website generate leads online.