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Nov

01

2018

Is Your Website Optimized With Inbound Marketing In Mind?

Website Design

I love life hacks. Ice cubes in the dryer to get out wrinkles? Where’s my freezer at. Shaving cream to clean foggy mirrors? I’m there. In honor of my love of easy fixes that make a huge difference, here are a few website life hacks to get the most inbound-friendly website the internet’s ever seen.

There are two incredibly important factors to consider when you’re trying to craft a website optimized for inbound marketing:

1. How will viewers get to your site? (AKA SEO)

What’s the point of a website if people can’t find it? When optimizing your site here are some checkpoints you can use to make sure you’re on the right track. Easy as 1-2-3. You’ll want a website that:

  • Ranks on Google

Rand Fishkin from Moz provides a handy-dandy checklist called How to Rank in 2018: The SEO Checklist. With great power comes great responsibility, so use this list wisely.


SEO Checklist

Image From Moz.com - Click For Full Screen

  • Attracts the right people

After creating buyer personas to determine your ideal audience, you’ll want to own your topic. A great way to establish authority in a subject matter is with content clusters.

  • Makes their journey to your site easy

Once you’ve made sure you’re showing up in search results for the right people, you’ll want to make sure clicking on your website and loading the page isn’t a struggle. What’s the point of crafting a beautiful, functional website if it takes so long to load that your viewer exits before they even enter? This is why page load time is a huge ranking factor.

Life Hack: Here’s a page load time tool stack that we at Mojo love to use:
 
Google’s PageSpeed Insights: Analyze your website’s performance by device type from the people who matter the most.
HubSpot’s Website Grader: Really well organized and easy to digest overall website performance information, AKA a UI/UX designer’s best friend in a time crunch (in addition to coffee).
Pingdom: Page-by-page analysis of your site that gives you a performance grade, load time, the number of requests, and so many other granular details that the SEO nerd in you will cry from joy.

2. How will they digest it once they’re there? (AKA UX)

So you got people to your shiny new site – now what? More life hacks for your reading pleasure, of course!

  • Make sure your site is responsive

We live in a world full of screens of varying sizes – iPhone, iPad, 11-inch laptops, 13-inch laptops, large screens, the list goes on. How do you optimize your site to fit all of those and more (I didn’t even mention smartwatches, guys)? Enter the hero we need – responsive design. Responsive design (as opposed to adaptive web design) allows you to create one website that fits all screen sizes (to the best of its ability) and forces the designer to think in terms of multiple screens while creating the best user experience.


Responsive web design

Image From HostPapa.CA

  • Does your sitemap make sense?

Your design fits whatever device your visitor is digesting it on, but you’ll also want to make sure they can find what they’re searching for. An intuitive, simple website architecture is your goal here. Create a sitemap that makes sense to the user, not to you. Keep your layouts and templates consistent so that navigating your site doesn’t force the user to search for default items on every page. Add a search bar to make accessing pages as simple as possible.

  • How about your content?

Is it interesting, engaging, enticing, and relevant? Does your viewer look at your page and immediately feel relief because their questions have been answered? If that isn’t the case, then it’s time to collaborate with your team and rework your content (and probably your template/layout as well) to make it relevant to the audience you’re hoping to attract.

Life Hack: How do you know whether your content is resonating, though?
  • Use heatmaps to see if visitors are scrolling down to the very bottom of your page.
  • Take a look at your page’s bounce rate to see if people are ending their journey there when they should be clicking through somewhere else.
  • Click-through rates on calls-to-actions that are relevant to the page will indicate if what you’re putting out there makes sense.

Optimize Your Website For Inbound Marketing Success!

So there you have it. A couple of hacks to make your life easier and to verify your website is optimized for inbound marketing!

Still need help? We offer website evaluations that can help you get started in the right direction when it comes to making sure your site is optimized from an SEO and Inbound marketing perspective.

Evaluate Your Website

Looking for more insight about on-page website optimization? This guide to 9 essential elements of on-page optimization is a great place to start! 

Curious about how to get started with an Inbound marketing program? Be sure to download our guide to effective inbound marketing here. 

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