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Aug

29

2012

15 Great Inbound Marketing Statistics

Inbound Marketing

Inbound marketing is a science as much as it is an art, and in the agency business, having solid data and being able to prove ROI is essential to keeping existing clients happy and attracting new ones. That means, yet again, that everything rests on having cutting edge analytics. Well, we’ve got the numbers, and here they are. Here’s a list of some of the most impressive statistics courtesy of our partner HubSpot about how inbound marketing can transform the way you think about building traffic and generating leads—and if you aren’t marketing with some inbound mojo yet, you’ll be wondering what you’re waiting for.

LEAD GENERATION

  • Inbound leads cost per lead 61% less than outbound leads.
  • The average cost-per-lead for outbound-dominated businesses is $346.
  • The average cost-per-lead for inbound-dominated businesses is $135.

SEO

  • 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out.
  • 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high.
  • 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
  • 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles.
  • Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't
  • Companies that blog at least 20 times per month generate 5x more traffic and 4x more leads than those that blog only a few times per month
  • 36% of daily internet users read 5 to 10 blog posts per day.
  • Companies that blog have 97% more inbound links than those that don't. Creating great content is the key to getting inbound links – there's just no substitute.

SOCIAL MEDIA

  • Companies with 1000+ Twitter followers get 6X more traffic on their websites than those with fewer Twitter followers
  • 39% of B2B companies using Twitter have acquired new customers from it.
  • Businesses with 31 to 40 landing pages get 7X more leads than those with only 1 to 5.
  • 79% of US Twitter users are more likely to recommend the brands that they follow

Those are just some of the impressive figures that come along with inbound marketing. Request a consultation and we'll tell you exactly what we can do for your business.

Guide on social media for b2b organizations

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