As a medical consultant to healthcare providers, your job is to take care of the business-related responsibilities of your clients so that they can focus on their professional goals of providing their patients with the best care possible. In order to help improve the productiveness of physicians and healthcare facilities, it will be your job to handle one of the most important functions of their businesses: getting new clients. Having an inbound marketing plan in place will be invaluable towards meeting that goal.
If you are at all familiar with inbound marketing, you know that quality content is at the heart of any sound inbound marketing plan. Creating content for your clients which will focus on the individual’s knowledge, the services they provide, and the latest trends in the field in which they work is paramount.
Creating a fully optimized website for your client that has been loaded with rich, current content is where you will start.
Producing blog posts with your clients is a great way to provide quality content, as is working with your clients to create personable and informative video blogs.
Video blogs are an excellent way in which to showcase the personality and breadth of knowledge of each of your clients.
If your client has aspirations of becoming a “personality” in his or her field, creating podcasts with them is another great way to demonstrate their expertise in an easily-digested and engaging way.
Optimize for search
Your work on a robust website for your client continues with strong S.E.O. (Search Engine Optimization). If you are unfamiliar with how S.E.O. works, there are many online resources to help you become more informed.
A good place to start is Google’s Keyword Planner, which will help you to discover which keywords and phrases potential clients are typing into search engines to find the kind of information that would bring them to your client’s site. By using the most frequently used keywords in your blog posts and page titles in an organic way, you help to ensure that people will find your client’s website.
Approach Social Media Carefully
Once you have created a strong platform for your client, you will then have to disseminate their content via an active social media presence. Setting up your clients with the right social media networks, and helping them to navigate those networks and engage with visitors, will be an important part of the inbound marketing plan.
Social media engagement will allow your clients to interact with visitors who can then become potential clients. Positive interactions with these potential clients will encourage them to share your client’s content via their own social media channels, thereby amplifying both your client’s expertise and their services.
Lastly, be sure to employ the tools you will need to analyze the performance of your efforts. Analytic tools will help you to measure the return of your clients’ investments in their marketing spend, and helps you to make adjustments where necessary. One of the best things about inbound marketing is that the results are much easier to measure than traditional avenues such as TV, radio, and print ads.
Executing a sound inbound marketing plan will allow you to provide your clients with a high return on investment, a platform from which to establish themselves as experts in their fields, and access to new potential clients, thereby making you an invaluable member of their business team.