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If You're Not Social Marketing, You're Doing it Wrong

Inbound Marketing

Nothing hurts us more as business problem solvers than seeing a business that hasn’t gone social. For small business, it’s tragic. For big business, it’s a waste. We’re in the age of sharing now. It’s not going away. And yet, some businesses are still too timid and cautious to jump right in and join the movement. We get it. Maybe they just don’t see the necessity yet, or they think it will be too much of an investment. Maybe they have an “if it ain't broke, don't fix it” mentality when it comes to marketing. Whatever it is, it’s high time to conquer the fear. If the conceptual logic isn't clicking, maybe the statistics will speak for themselves.

The World Is Now Social

  • Over 2,000,000,000 people use the internet worldwide (30%) increasing every day
  • Over 245 million Americans (80%) belong to at least one social network.
  • More people in more demographics can be reached through social media compared to any other marketing channel
  • Social Media is a no brainer due to its ease of use and low cost

Interactive Communication

  • 53% of social media users actively follow a specific brand
    - Your dedicated followers can share information about your company via social media channels
    - Through social you can reach out to people who aren’t even looking for you. New prospects, new leads.
  • You are one step ahead of your competition if they aren’t using social media
  • You have nothing to lose.
  • Use social media to promote products to your tuned in target audience (followers)
  • Your audience/customers are going to share their experience online which gives you the opportunity to hear their opinions and aide them if necessary
  • Because social media channels are networks they allow the connections you have with followers to share information to the friends of your followers automatically
    - Makes a big difference when 4 billion items are shared on Facebook each day, thus sharing with 4 billion peoples entire friend list
    - This reinforces your brand name and reputation each time your companies name is mentioned

Return on Investment

  • It only takes a couple hours a week for tweeting and blogging about relevant information
    • These few tweets if seen by followers can be perpetuated into other networks through social media users sharing your posts. THIS MEANS LESS WORK FOR YOU!
  • 48% of small businesses/ sole proprietorships found that social media boosted their sales
  • 58% found that social media lowered their overall marketing costs

Social media is not just a trend. It is the most inexpensive two-way marketing channel of all time. The advantages listed above clearly outweigh any other disadvantages associated with social media. The question you need to ask yourself is, “What do I have to lose?”

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