More than 80% of senior executives watch more online video than they did a year ago.
75% of executives watch work-related video at least once per week.
59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.
Using the word “video” in an email subject line boosts open rate by 19%.
Couple that with these facts I learned at the recent Inbound ’15 conference:
Raw and unedited video is the type that converts the best. This is such great news for the small business. You don’t need the extra budget for a video crew — just your smartphone and possibly a tripod (I like L.Bean’s Gorillapod Grip Tight Stand.)
Our brains process video 60,000 times faster than text. Most people don’t want to read a lot of text (moi included); videos are easy and can be consumed quickly. It also helps that connection speeds have gotten faster while mobile device screens are getting larger, making for better video viewing.
So enough with the stats already; how do you use this to double your content? Immediately after you write a blog, record yourself using your phone or computer video recorder re-stating everything in your blog. Get excited about it! Nobody wants to listen to a boring speech. Really, this should be easy since you were passionate enough about it to write a blog about it. Here’s an example of what I mean:
Once you get good at it, it can be just as simple (maybe more so) the other way around. After you post it on your site, create a YouTube channel (if you don’t have one already) for your company and post it there too. Don’t forget to tag it with keywords. And, of course, post it on all the social channels.
Vlogs are just one more way to get additional mileage from content that you really only needed to develop once.