HubSpot is one of the most powerful sales and marketing software tools available to businesses today. The functionality it offers to companies brings sales and marketing together like never before. Of course, you can use all the right tools in HubSpot all you want and still not see results. Why? You need the right inbound marketing tactics.
Without the right tactics, processes and skillsets in place to consistently execute your inbound sales and marketing program, it will be challenging to get the most you can out of inbound marketing and the HubSpot tool. As successful inbound marketers will tell you, it’s all about having the right strategy, tools, process and people.
In our experience, here are some of most important tactics needed for effective inbound marketing, along with some related statistics.
Content creation: Approximately 60% of marketers say that content creation is their top inbound marketing priority, according to HubSpot.
Analytics: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation, according to HubSpot.
Email marketing: Three-quarters of companies agree that email offers "excellent" to "good" ROI, according to HubSpot.
Graphic design: Among senior marketing executives, 65% believe that visual assets like photos, videos, illustrations and infographics are core to how their brand story is communicated, according to the CMO Council.
Lead management: 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more, according to the 2014 Demand Gen Report.
Paid ad supplementation: 53% of HubSpot customers use ads to augment their inbound marketing activities, according to HubSpot.
SEO: 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, according to HubSpot.
Social media: According to Social Media Examiner’s 2016 Social Media Marketing Industry report, 90% of marketers said that social media is important to their business and 59% of marketers have at least two years of social media marketing experience.
Website design, management and optimization: 38% of people will stop engaging with a website if the content/layout is unattractive or the user experience is poor, according to Adobe.
To survive in today’s digital marketplace, you need to constantly be adjusting your tactics or hiring people who can. If you outsource your inbound marketing with HubSpot to an agency, however, you’ll always have the necessary skillsets to execute effective tactics successfully.