Sep
19
2013
We all know a strong Twitter presence increases traffic to your website and landing pages, builds your brand, and positions you as an influencer in your own right. By now there is a wealth of data to help researchers such as Dan Zarella determine what you should do to effectively and efficiently build that presence.
Research on data from thousands of tweets and users shows that tweeting both too often and too little results in fewer followers and markedly less engagement. That same data also draws a picture of the best times of day and days of the week to receive maximum interaction and increased click through rates (CTR).
There are two parts to the re-tweet equation:
With strategic following, you will always have a source of valuable information to pass on to your followers. You need to seek out and follow those who are sharing information about your industry, speaking to the topics you find interesting and important. With a rich source of information to re-tweet you not only build your own reputation as the “go-to” for your specific niche; you begin to build relationships with those you re-tweet.
Others will re-tweet you if you have something of interest to pass on. More research by Zarella and Buddy Media (now owned by Salesforce.com) shows how you can significantly increase re-tweets:
Twitter tends to be a broadcast medium but conversations are important:
A conversation is a two-way street. Respond immediately to @replies because this is from someone who is eager to engage with you. When someone references your work with an @mention jump right on it to engage them and expand on the topic.
Follower to Following Ratio
The optimal ratio of followers to following is 5:1. You have five followers for everyone you follow. It takes time to build this balance and you will begin by having a higher following number. A portion of those will follow you back and begin to pass on your tweets and links. This will gain you more followers. You strategically follow back if they have valuable information or influence.Unfollows
Track your followers. Also track your unfollows. Determine the reasons for unfollows to make sure you are engaging properly and targeting the right audience. Above all, do not be afraid to unfollow; who you decide to follow tells a story about you. Indiscriminate following creates a mash-up of unrelated people that can make your account lack distinction. Plus there will be little engagement from those who don’t share your interests or industry.
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