President’s day is just around the corner, and we’ve got a few tips to help you out if you’re in the online B2C market. Whether you’re selling clothes, software, or services, there are a few basic ideas you can use to help boost your traffic and sales around this often overlooked federal holiday.
Get Your Limited Time Offers Together
This goes for any holiday – before you do anything, have a list of limited time offers you can pull from so that you have almost a ready-made campaign. Discounts work well around the holidays, and consumers will be expecting them. It’s doubly important because your competitors will likely be taking advantage of the holidays as well. You need a solid offer just to keep from falling behind, never mind standing out from the crowd.
Make Your Campaign Materials Memorable
The best way to get people to bite on your offer is by making people remember it. That means you need to do a little more groundwork than just pushing out a holiday discount. Build supporting material around the offer, and push this material out through email campaigns, your website, and social media. You could use interesting facts about US Presidents, something related to President pop culture (Abraham Lincoln Vampire Hunter is coming to mind), or something else all together.
Remember, lots of people are going to be using direct mail pieces and email blasts during this time to push out their offers. Find a way to do something a little more unique. How about an email that can be printed and folded up to be in the shape of Lincoln’s head? Make it something interactive, give people a reason to keep it around. Better yet – give everyone a paper top hat when they order from you. Little things, no matter how hokey, can make all the difference.
Don’t Neglect Social Media
Social is, as always, one of the best ways to promote your special offers. For an event like a holiday – especially an often ignored holiday like presidents day – try to make people more aware of the upcoming holiday rather than just focusing on your offer. Make up ridiculous President trivia, like the time Rutherford B. Hayes wrestled a tiger and won, and push it out on the twitter with the hashtag #betterhistory. (I’m giving you gold, here!) The goal is to get people to your website, or to keep coming back to your social media, so that when president day specials start rolling out, you’re at the top of their minds associated with the holiday.
How do you use smaller holidays to promote your business? Let us know by leaving a comment below, or by joining the conversation on twitter @mojomedialabs.