Apr
01
2017
At Mojo Media Labs, we’ve helped our clients enjoy tremendous success with inbound marketing over the past several years. Inbound is all about attracting customers with relevant content and interactions, then nurturing them into becoming customers. It’s an effective strategy, for sure, but it’s time for a change.
That’s why we’re proud to announce that, as of today, Mojo Media Labs is a Sidebound Marketing Agency. After years of careful research and data analysis, we’re 100% positive that sidebound marketing is the strategy of the future.
Sidebound marketing is the natural progression from outbound marketing and inbound marketing. Where outbound marketing involves pushing your brand’s message out to people and inbound marketing involves bringing people in based on messaging, sidebound marketing puts your message to the side, helping people avoid it completely.
Exciting, huh? Here’s what the sidebound marketing methodology looks like:
By avoiding the people that might be good customers for your business, you take the pressure off of yourself to market effectively and take the pressure off of them to interact with your business.
Sidebound marketing is all about keeping your messaging and prospects separate from each other. People obviously aren’t going to do business with you if they’re aware of what you do and how it could potentially help them. Here are a few effective sidebound marketing tactics for you to consider:
These are just a few tactics; there are countless ways to avoid people. You just have to think strategically and put your plan into action.
Of course, you could try sidebound marketing yourself, or you could outsource it to an agency. As the first Sidebound Marketing Agency in the country, we’re your best (and only) option to implement it effectively. Schedule a consultation with us today to see why we’re the self-awarded Plutonium Partner of the Year.
*In case you didn’t catch on, this is an April Fools joke.
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