Certain things look awesome on your resume. Others? Not so much. Your knitting class may be a fantastic hobby, but it doesn’t exactly explain your knowledge of ROI. Inbound marketing, on the other hand, shows a prospective employer that you’re in step with the latest marketing strategies and can benefit their company in a wide variety of ways.
So why does inbound marketing look so awesome? Here are 10 reasons:
1. It’s the Most Effective Form of Online Marketing
Traditional marketing, simply put, isn’t as effective as it was in the past. Gone are the days when you could simply pour tons of money into advertising and expect customers to respond. Thanks to the Internet, customers can choose when and where to spend their time. Inbound marketing meets them there, so it’s more effective than intrusive marketing methods.
2. The List of Inbound Marketing Companies is Growing
Inbound marketing numbers have been skyrocketing since the strategy first became popular in 2006. Here’s how HubSpot, the industry leader in inbound marketing, breaks down inbound in numbers:
2,700+ agency partners around the world
100+ HubSpot user groups
14,000+ Inbound ’15 attendees
These numbers are growing, so having inbound marketing on your resume will make you appealing to more and more companies every day.
3. It Shows Off Your Digital Prowess
Whether you’re seeking a position in traditional or inbound marketing, hiring managers will want to see evidence of your digital marketing skills. Things like SEO, social media and blogging are all part of inbound marketing, so having it on your resume will show you know how to digitally promote a business.
According to Social Media B2B, “67% more leads per month are generated by companies who blog.” In addition to blogging, inbound marketing utilizes social media and a bunch of other methods for growing leads. So if a hiring company is looking for employees with experience in lead generation, having inbound marketing on your resume will help you stand out.
6. Generating Traffic is in Your Wheelhouse
Studies show that inbound marketing is great for generating traffic. According to one of HubSpot’s own studies based on more than 5,000 customers, “92.34% of companies using inbound marketing increase their traffic” and 85% of them do it in the first seven months. Marketing companies love employees who can generate traffic in a short amount of time.
7. Saving Money is Your Forte
By associating yourself with inbound marketing, you’ll naturally show that you can generate leads and traffic without costing a company a ton of money. Traditional marketing relies on paying for advertising, so it’s a given that inbound marketing — which relies on cheap or often free methods — makes financial sense. Employers love the bottom line.
8. It Shows You Work Well with Sales
Many companies divide their marketing and sales teams, but as more and more companies embrace inbound, they’ll want to see proof that you can work well with salespeople. One of inbound marketing’s key philosophies is aligning marketing and sales to reach the company’s overall goal.
9. It Proves You Can Handle Campaigns
Campaigns are a huge part of inbound marketing, so chances are good you’ll deal with a lot of them if it’s on your resume. Employers like this because it shows you know how to handle both short- and long-term goals, as well as be a flexible addition to their team.
10. You’ll Become Synonymous with ROI
This really summarizes why inbound marketing looks so good on a resume. When a prospective employer views a resume that has inbound marketing on it, they’ll think of three words: return on investment. Why? Here are just a few examples from a 2015 MIT MBA student research study on the ROI of HubSpot’s inbound marketing software:
Companies get 3.15 times more visitors per month within one year
Companies get 4.77 times more leads per month within one year
72% of companies see an increase in sales revenue within one year
Companies average as much as 5.72 times as many leads per month in a two-year period
Inbound marketing isn’t just a return on a company’s investment. It shows you’re a personal return on the hiring manager’s investment. That’s the power of inbound marketing and why it looks awesome on your resume.